Clever SEO Case Study
Case Study: Elevating Clever’s SEO Performance
Objective:
Our goal was to enhance Clever’s online visibility, increase organic keyword rankings, boost organic monthly traffic, and improve domain authority and backlink profile.
Initial Website Audit:
We conducted a comprehensive audit to identify existing issues and opportunities. This involved assessing on-page factors, technical SEO, content quality, backlink profile, and user experience.
Keyword Research and Strategy:
We identified target keywords relevant to Clever’s business and created a comprehensive keyword strategy. We focused on long-tail keywords to capture specific search intent and drive more targeted traffic.
On-Page Optimization:
We optimized meta titles, descriptions, headers, and content throughout the website based on the chosen keywords. We ensured a clear and concise structure for both users and search engines, improving overall site usability.
Technical SEO Enhancements:
We addressed technical issues such as site speed optimization, mobile responsiveness, and crawlability. We also optimized the XML sitemap to enhance overall website health and ensure efficient indexing by search engines.
Content Creation and Optimization:
We developed high-quality, informative content focused on the identified keywords. We ensured that the content was not only keyword-rich but also valuable to users. Additionally, we optimized existing content to improve its relevance and effectiveness.
Link Building Campaign:
We implemented a strategic link-building campaign to acquire high-quality backlinks from reputable sources within the real estate industry. This included a mix of guest posting, outreach, and content marketing to enhance Clever’s backlink profile.
Ongoing Monitoring and Adjustments:
We continuously monitored website performance using tools like Google Analytics and Google Search Console. Based on the performance data, algorithm updates, industry changes, and competitor analysis, we made necessary adjustments to keep the SEO strategy effective.
Results:
- Organic Keywords Ranking: 228,802
- Organic Monthly Traffic: 424,752
- Domain Authority: 55
- Total Backlinks: 137,812
Conclusion:
Through a systematic and holistic approach to SEO, we significantly improved Clever’s organic search visibility, traffic, domain authority, and backlink profile. By implementing best practices and maintaining ongoing monitoring and optimization, we achieved substantial milestones and enhanced Clever’s online presence.
About The Business:
Clever works with more than 14,000 agents across the USA from major brands and top regional brokerages, like Keller Williams, Century 21, RE/MAX, and more. They provide there partners with a steady stream of new business so they can focus their attention on doing what they do best: Selling and buying homes