Proper Star SEO Case Study
Case Study: Transforming Proper Star’s SEO Landscape
Background:
- Client: Proper Star
- Objective: Enhance SEO performance for real estate solutions
Initial Situation:
- Organic Keywords Ranking: Not specified
- Organic Monthly Traffic: Not specified
- Domain Authority (DA): Not specified
- Total Backlinks: Not specified
Strategy and Implementation:
Step 1: Comprehensive SEO Audit
We conducted an in-depth SEO audit to identify key opportunities for improvement. This included analyzing competitor strategies to benchmark against industry standards.
Step 2: Keyword Research and Strategy
We executed thorough keyword research to pinpoint relevant and high-volume search terms. We developed a targeted keyword strategy centered around real estate solutions and innovation.
Step 3: On-Page Optimization
We optimized meta tags, headings, and content to enhance relevance for target keywords. We improved the website structure and navigation for a seamless user experience and implemented schema markup to boost search result visibility.
Step 4: Content Marketing and Link Building
We created and promoted high-quality, shareable content related to real estate innovation. We launched a strategic link-building campaign, securing backlinks from reputable industry websites. We engaged in guest posting and outreach to broaden the website’s online presence.
Step 5: Technical SEO Enhancements
We addressed technical issues identified during the audit, focusing on site speed and mobile responsiveness. We implemented SSL security for a secure browsing experience and submitted an updated sitemap to search engines for improved crawling and indexing.
Results:
- Organic Keywords Ranking: 213,057
- Organic Monthly Traffic: 316,220
- Domain Authority (DA): 29
- Total Backlinks: 29,497
Conclusion:
Through a strategic and comprehensive approach to SEO, we significantly improved Proper Star’s organic visibility and website authority. The tactics we implemented not only increased keyword rankings and organic traffic but also fortified the overall online presence in the competitive real estate solutions market.
